Magical super-fibre designed by God

Desi Wool

Desi wool generally refers to locally produced wool from various breeds of
sheep found across India. India has 44 different varieties of sheep and its
wool is known for its quality and has been traditionally used in various textile
industries for making garments, carpets, shawls, and other products.

Desi wool generally refers to locally produced wool from various breeds of sheep found across India. India has 44 different varieties of sheep and its wool is known for its quality and has been traditionally used in various textile industries for making garments, carpets, shawls, and other products.

Properties of wool

Wool is often considered magical for its unique blend of properties that
provide remarkable benefits. The comfort of its soft fibers, combined with its
eco-friendly biodegradability, further underscores the almost magical
versatility and utility of wool.

Wool is often considered magical for its unique blend of properties that provide remarkable benefits. The comfort of its soft fibers, combined with its eco-friendly biodegradability, further underscores the almost magical versatility and utility of wool.

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Thermo-regulation

Wool reacts to your body
temperature and keeps you
cool in hot weather and warm
in cool weather

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Water resistance

Outer layer of wool has a
protective covering due to ,
which it does not absorb
liquids quickly making it
water and stain resistant

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Breathable

Wool is breathable, allowing
air to circulate and moisture
to escape, which helps
regulate body temperature.

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Soft

Wool fibers are soft in touch
and the worsted texture of
the yarns gives it pillowy
comfort and inviting appeal.

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Moisture wicking

Wool can absorb moisture
(up to 30% of its weight)
without feeling wet. It wicks
moisture away from the
body, keeping the wearer dry
and comfortable.

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Odor free

Wool has natural
antimicrobial properties that
reduce the growth of odor-
causing bacteria. This makes
wool garments less likely to
retain odors.

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Stretchable

Wool fibers are naturally
elastic, allowing them to
stretch and return to their
original shape. This property
helps wool garments resist
wrinkling and retain their
shape.

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Easy clean

Outer layer of wool has a
protective covering due to
which it does not absorb
liquids quickly making it
water and stain resistant

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Flame resistant

Wool is naturally flame-
resistant. It does not ignite
easily and tends to self-
extinguish, making it a
safer choice for clothing and
furnishings.

Craft and community

The ancient craft of weaving wool has been treasured by humanity for
millennia and is honored by UNESCO as one of the '50 most valuable crafts
for human evolution.' Those who practice this craft safeguard our cultural
heritage and contribute to cultural sustainability, which is just as crucial
as ecological sustainability.

Creating luxurious, soft wool fabrics requires countless hours and skilled
hands. The quality of grass fed to the sheep by pastoralists plays a vital role in
the softness of the wool. Artisans then transform the wool into modern art
pieces, cosy furnishings, or high-performance athletic apparel.

The ancient craft of weaving wool has been treasured by humanity for millennia and is honored by UNESCO as one of the '50 most valuable crafts for human evolution.' Those who practice this craft safeguard our cultural heritage and contribute to cultural sustainability, which is just as crucial as ecological sustainability.

Creating luxurious, soft wool fabrics requires countless hours and skilled hands. The quality of grass fed to the sheep by pastoralists plays a vital role in the softness of the wool. Artisans then transform the wool into modern art pieces, cosy furnishings, or high-performance athletic apparel.

A truly sustainable wool

Desi wool often comes from small-scale, sustainable farming practices,
promoting animal welfare and land stewardship, and ensures high-quality
and ethical production.

Using local wool supports the local economy and reduces environmental impact
by lowering carbon emissions from transportation hence promotes sustainability.
It enhances community connection, and helps preserve heritage sheep breeds.
These benefits make local wool an excellent choice for eco-conscious consumers.

Desi wool often comes from small-scale, sustainable farming practices, promoting animal welfare and land stewardship, and ensures high-quality and ethical production.

Using local wool supports the local economy and reduces environmental impact by lowering carbon emissions from transportation hence promotes sustainability. It enhances community connection, and helps preserve heritage sheep breeds. These benefits make local wool an excellent choice for eco-conscious consumers

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Ethical land usage

Free range pastoralism
promotes ethical animal
welfare and land stewardship
for conservation of grasslands

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Improves Bio-diversity

Preservation of local heritage
breeds and faecal seed
dispersion in free range
grazing improves bio-
diversity

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Toxin-free

Smaller farms typically use
fewer chemicals and
antibiotics, leading to a
cleaner and more natural
product

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Carbon negative

Traps atmospheric carbon in
grazing lands and helping
reversing climate change

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Biodegradable

Wool is a renewable
and biodegradable resource,
breaking down naturally in
the environment without
causing pollution.

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Most Recycled

Wool is the most recycled
natural fibre since it is easy to
clean and recycle than most
of the other natural fibres.

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Naturally renewable

Every year millions of sheep
in India produce large
quantities of wool which
need to be cut for the
wellbeing of sheep and it
regrows naturally every year

Best wool ever.

Desi wool offers numerous advantages over other wool types, such as
enhanced breathability, better temperature regulation and superior strength.
Historically, it was also used to enhance blood circulation.

Interestingly, its coarseness, often seen as a downside, contributes to these
unique advantages, making it a highly valuable choice.

Desi wool offers numerous advantages over other wool types, such as enhanced breathability, better temperature regulation and superior strength. Historically, it was also used to enhance blood circulation.

Interestingly, its coarseness, often seen as a downside, contributes to these unique advantages, making it a highly valuable choice.